RN Marketing Liaison - Private Duty Home Care
Sarasota, Florida
- Unit
- Private Duty Home Care
- Unit and setting
- Home Health
- License
- RN licenseValid driver’s license and reliable transportation
- Term
- Permanent
Do you qualify?
- License
- Valid driver’s license and reliable transportation
- Experience
- 2+ years of experience in healthcare marketing, home care, or related sales role
- Experience
- RN with previous home care experience required
- Also asks
- Experienced Marketer in Private Duty Home Care
- Also asks
- Strong communication, presentation, and interpersonal skills
- Also asks
- Ability to work independently and manage time effectively
Preferred
- Also asks
- Established relationships within the local healthcare community Established relationships within the local healthcare community (preferred)
The workplace
Youthful Aging Home Care is a private duty home care agency based in Sarasota, Florida, serving the community for approximately 30 years. The agency positions itself as Sarasota's most advanced home care service, offering a unique RN Care Management model…
Worth asking
- Can you walk me through base pay range and differentials?
- What should I expect for shifts, weekly hours, weekend, holiday, call, and rotation?
More questions to askFewer questions
- What orientation, preceptor time, and ongoing unit support are included?
- How are patient load, floating, and staffing support handled day to day?
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Your fit
On your path
Home Health is a specialty you move into. Agencies want acute time first, then train the home-specific work.
Original listing
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RN Marketing Liaison is responsible for generating referrals and increasing brand awareness for a private duty home care agency. This role focuses on building and maintaining strong relationships with healthcare professionals, community organizations, and referral sources to drive client growth. The ideal candidate is a self-motivated, personable professional with strong sales and networking skills and a passion for helping seniors and individuals receive quality care at home.
Key Responsibilities
- Develop and execute a strategic marketing plan to grow private duty home care referrals
- Establish and maintain relationships with referral sources, including hospitals, physicians, rehab centers, assisted living facilities, senior centers, and case managers
- Conduct regular in-person visits to referral partners
- Educate referral sources about services, benefits, and unique value propositions of the agency
- Identify and pursue new business opportunities within the community
- Represent the agency at networking events, health fairs, and community functions
- Collaborate with internal team members to ensure smooth onboarding of new clients
- Conduct in-home client admissions and episodic visits as needed
Qualifications
- Experienced Marketer in Private Duty Home Care
- RN with previous home care experience required
- 2+ years of experience in healthcare marketing, home care, or related sales role
- Established relationships within the local healthcare community (preferred)
- Strong communication, presentation, and interpersonal skills
- Ability to work independently and manage time effectively
- Valid driver’s license and reliable transportation
Skills & Competencies
- Relationship-building and networking expertise
- A results-oriented mindset
- Knowledge of private duty home care services and industry trends
- Excellent organizational and follow-up skills
- Professional demeanor and customer-focused attitude
EOE https://info.flclearinghouse.com/
Benefits
- Health insurance
- Paid time off
Work Location: In person
What's around it?
Sarasota, FLFrom Census ACS 2024.
Living costs about 2% above the US average
- Median rent
- $1,684/mo
- Household income
- $72,105/yr, all local households, not nurse pay