RN Marketing Liaison - Private Duty Home Care
Sarasota, Florida
Posted Jun 23 · Not open to new grads
- Unit
- Private Duty Home Care
What the listing says
Role
- Term
- Permanent
- Setting
- Home Health
- Accepts
- RN
- Experience
- 2+ years
Ratio not posted. Ask in the interview.
Pay
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About this role
RN Marketing Liaison is responsible for generating referrals and increasing brand awareness for a private duty home care agency. This role focuses on building and maintaining strong relationships with healthcare professionals, community organizations, and referral sources to drive client growth. The ideal candidate is a self-motivated, personable professional with strong sales and networking skills and a passion for helping seniors and individuals receive quality care at home.
Key Responsibilities
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- Develop and execute a strategic marketing plan to grow private duty home care referrals
- Establish and maintain relationships with referral sources, including hospitals, physicians, rehab centers, assisted living facilities, senior centers, and case managers
- Conduct regular in-person visits to referral partners
- Educate referral sources about services, benefits, and unique value propositions of the agency
- Identify and pursue new business opportunities within the community
- Represent the agency at networking events, health fairs, and community functions
- Collaborate with internal team members to ensure smooth onboarding of new clients
- Conduct in-home client admissions and episodic visits as needed
Qualifications
- Experienced Marketer in Private Duty Home Care
- RN with previous home care experience required
- 2+ years of experience in healthcare marketing, home care, or related sales role
- Established relationships within the local healthcare community (preferred)
- Strong communication, presentation, and interpersonal skills
- Ability to work independently and manage time effectively
- Valid driver’s license and reliable transportation
Skills & Competencies
- Relationship-building and networking expertise
- A results-oriented mindset
- Knowledge of private duty home care services and industry trends
- Excellent organizational and follow-up skills
- Professional demeanor and customer-focused attitude
EOE https://info.flclearinghouse.com/
Benefits
- Health insurance
- Paid time off
Work Location: In person
Sourced from a public job board.
“Qualifications * Experienced Marketer in Private Duty Home Care * RN with previous home care experience required * 2+ years of experience in healthcare marketing, home care, or related sales role * Established relations…” · from this posting
Requirements
- Experienced Marketer in Private Duty Home Care
- RN with previous home care experience required
- 2+ years of experience in healthcare marketing, home care, or related sales role
- Established relationships within the local healthcare community (preferred)
- Strong communication, presentation, and interpersonal skills
- Ability to work independently and manage time effectively
- Valid driver’s license and reliable transportation
Place
- City
- Sarasota, Florida
- Median rent
- $1,684/mo
- Local household income
- $72,105/yr
- Metro price level
- 2% above the national average
rent and tenant-paid utilities · Census ACS 2024
all local households, not nurse pay · Census ACS 2024
Sarasota area index 102.4, where 100 is the national average.
Sarasota offers Gulf Coast living with sugar-sand beaches, a vibrant arts scene anchored by the Ringling Museum, and a laid-back coastal lifestyle. With year-round warmth and a strong healthcare sector, it's an appealing spot for nurses seeking sunshine and career opportunity in equal measure.
Cost figures from U.S. Bureau of Economic Analysis · 2024 metro Regional Price Parities.
How this role fits you
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About the employer
Youthful Aging Home Care is a private duty home care agency based in Sarasota, Florida, serving the community for approximately 30 years. The agency positions itself as Sarasota's most advanced home care service, offering a unique RN Care Management model…
On your path
Home Health is a specialty you move into. Agencies want acute time first, then train the home-specific work.
Worth asking
The posting doesn’t answer these. Good ones to ask a recruiter or in the interview.
- Can you walk me through base pay range and differentials?
- What should I expect for shifts, weekly hours, weekend, holiday, call, and rotation?
- What orientation, preceptor time, and ongoing unit support are included?
- How are patient load, floating, and staffing support handled day to day?
