Home Health and Hospice Marketer/Liaison (RN)

Duties

• Develop and implement marketing strategies to promote home health services to physicians, hospitals, and community organizations.

• Identify and establish relationships with potential referral sources, including healthcare professionals, discharge planners, and social workers.

• Conduct regular visits to referral sources to present services, address questions, and provide educational materials.

• Attend community events, health fairs, and networking functions to raise awareness of the agency’s services and build community partnerships.

• Gather and analyze market data to identify trends, opportunities, and areas for improvement in service offerings.

• Collaborate with the clinical team to ensure alignment of marketing messages with patient care goals and agency values.

• Maintain accurate records of marketing activities, referrals, and leads in the customer relationship management (CRM) system.

• Provide feedback to management on marketing strategies, initiatives, and referral source needs. ? Assist in developing promotional materials, including brochures, newsletters, and social media content.

• Work closely with the Administrator to ensure smooth agency operations and excellent patient care.

• Perform all other duties assigned.

Requirements

Job

Qualifications

• Bachelors’ degree in Marketing, Business Administration, or related field preferred.

• 1 year of experience in healthcare marketing or sales, preferably in home health or hospice preferred .

• Current Registered Nurse (RN) license in the state of practice.

• Strong understanding of the home health and hospice care industry and regulatory environment.

• Excellent communication, presentation, and interpersonal skills.

• Demonstrated ability to prioritize tasks, manage multiple responsibilities, and adapt to changing priorities in a fast-paced environment.

• Ability to work independently and collaboratively as part of a team.

Physical

Requirements

• Capability to perform physical tasks such as bending, standing, walking, and climbing stairs for extended periods.

• Manual dexterity and hand-eye coordination for handling paperwork, typing, and using office equipment.

• Visual and auditory acuity to review documents, communicate effectively, and respond to patient inquiries.

• Ability to bend, stoop, kneel, and reach to access files, storage cabinets, and other work-related materials.

• Stamina to work long hours and engage with a diverse group of people within the community to foster relationships.

• Maintain regular attendance and timeliness as set forth within the work schedule designated by the department supervisor/manager.

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